Search Engine Optimisation (SEO) has been getting a bad name recently due to some agencies charging clients a lot of money for something that seems like black art. Some members of my Business Owners Taking Action group have been paying lots of money and unable to see a return on investment. I sourced Marc Moeller of ecomexperts.au as a credible and no BS SEO expert. This podcast is a recording from a webinar that I did with Marc.
Marc gives real-world examples as well and explains what to look for in Google Analytics. There is much more. Be prepared to take notes.
To access the ROI and other tools Marc mentions go to http://bit.ly/3iWziKZ
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