Business Ready For Sale

How to Get Your Business Found in the New AI World - and Automate Your Way to Freedom

• John Denton • Season 1 • Episode 35

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In this powerful and practical episode, John Denton sits down with AI and automation expert Jenish Pandya to explore how business owners can:

✅ Get discovered in the new AI-driven search world
✅ Automate repetitive tasks
✅ Improve customer experience
✅ Reduce owner dependency
✅ And build a business that can truly be sold

Jenish shares his personal journey into AI, from running e-commerce businesses while travelling overseas to helping business owners systemise and automate operations through smart AI implementation.

🔑 Key Topics Covered:

  • Why AI will change how customers find your business
  • The difference between traditional Google search and AI search
  • What AI SEO / AI Optimisation (AIO) really means for business owners
  • Why long-tail content and FAQs now matter more than ever
  • How Experience, Expertise, Authority, and Trust (EEAT) influence AI search results
  • Practical examples of AI automation in marketing, onboarding, operations, and customer support
  • How one business automated their entire due-diligence onboarding process
  • Using AI for instant customer responses and enquiry handling
  • Why speed of response is now a critical competitive advantage
  • Real-world examples of AI receptionists in hospitality
  • The correct mindset for adopting AI as a support tool — not a replacement for people

💡 Key Takeaway:

AI is not about replacing business owners — it’s about freeing them.
Freeing them from low-value work.
Freeing them from being the bottleneck.
Freeing them to build a business that runs, grows, and sells without them.

👤 About the Guest — Jenish Pandya

Jenish Pandya is the founder of AI Titans and a leading expert in AI-driven automation for small and medium-sized businesses. With a background in engineering, e-commerce, and systems design, Jenish helps business owners use AI to streamline operations, improve marketing visibility, and create scalable, owner-independent businesses. Jenish can be contacted via his LinkedIn profile.

 🔗 LinkedIn: https://www.linkedin.com/in/jenishpandya/

🎯 Perfect For:

  • Business owners feeling overwhelmed by daily operations
  • Owners planning an eventual business sale
  • Leaders wanting to embrace AI without becoming “tech heavy”
  • Anyone wanting more freedom, leverage, and business value

As mentioned in the episode, if you'd like to get your business saleability score and tips on how to make your business more saleable and attractive to buyers, go to this link My Business Saleability Score

Thanks for listening, keep podcasting and subscribe to get new episodes!

John:

Welcome everyone to another episode in the Business Ready for Sale podcast. The show where we help give all businesses that work without you, grows without you, and one day, hopefully, sells without you. And today we're diving into one of the most exciting opportunities that business owners have right now, and that's AI and automation. That's why this episode is called How to Get Your Business Found in the New AI World and Automate Your Way to Freedom. If you're like most business owners, you're probably overloaded with repetitive tasks, constant interruptions, and decisions that only you can make. But here's the truth if your business depends on you for everything, then it isn't really a business. It's a bottleneck. And a bottleneck isn't saleable. So how do we change that? And that's where today's guest comes in. Janish Pandya is the founder of AI Titans, and he's right on the front line of helping businesses harness AI to automate operations, improve visibility, streamline systems, and get discovered in this new AI-driven world of search. He helps business owners free themselves from the grind, not by working harder, but by letting AI work smarter. So in this episode, we're going to unpack how AI can remove you from the day-to-day. How to get your business found when AI tools are replacing traditional search and the practical steps you can take to build an owner independent business. A business that's actually ready for sale. So grab a pen, pencil, notepad, um iPad, whatever it is you take notes on, and get ready because this episode is going to be full of ideas and tips that you can take action on. So let's get started. And so welcome Janish. Welcome today's podcast.

Jenish:

So it's good to have a solo episode on the podcast. So thank you for having me.

John:

Yes, Jenish is one of the members of our freedom team with Nicola Depiazzi. So it's all good stuff and all very pertinent. And give us a little bit about your background, Jenish. How did you get into doing what you're doing?

Jenish:

o I've always been business curious from the get-go. So when I grew up, uh my mom had a shop, and I've always learned business while growing up. Uh but when I basically started in uni, so I started different side hustles from e-commerce to uh podcasting back in 2014. My e-commerce first e-commerce business was back in 2009 when Shopify or WooCommerce weren't even a thing. So I've always done different, different things uh in terms of side hustles uh while working full-time as well. So I've always been business curious and business minded to and call it a serial side hustler. Uh but late last uh early last year in 2024 was when uh we as a family decided to take a year off uh and basically go traveling with our little one. She was 18 months at that time, and we said, let's travel, let's enjoy the world uh and take a bit of a break from our careers. So we did that, and while we were traveling around Asia for a whole year, that's when I started diving deep into AI to help my own uh e-commerce business. Uh and that's kind of where I got started in terms of going diving deep into AI. So I've always been tech curious, business curious. So I started using AI basically early 2023. Uh, but I've always used automation and stuff at work because my background is electrical engineering. So part of process automation and stuff that comes natural as an engineer and understanding workflows. But we'll get uh a bit deeper into the story as well as we go through the podcast and we'll give you some examples then.

John:

Okay, taking a year off. That's uh a bit a big step, and it's a good way of testing uh automation and getting the business to run without you.

Jenish:

Yeah, definitely. So at that time it was me actually building those automations. So I was working on the business while traveling as well. So it wasn't a complete shut off and everything runs automatically. Uh still behind the scenes, but it was good to see that I could run an e-commerce business while traveling.

John:

Yeah, yeah, for sure. So let's start with what I think is a a pretty big question at the moment, and it's certainly the one that comes up most often when I'm talking to business owners now. It's because there's a lot of stuff in the media about chat GPT and perplexity and these other platforms trying or taking market away from Google. And I've got a lot of clients who use Google Ads and things like that. So the question they come up with is well, what do we have to do now to be found in the new AI search world? What are your views on that one?

Jenish:

Yeah, so I think I think a lot of people are coming to terms with that as well. So I'll share with you an example. So, you know, last week was Black Friday, Black Friday sales and stuff like that.

John:

Uh so what's been going on for a month, come on.

Jenish:

That was the official Black Friday sales, but uh you know, a few months ago, my laptop died, so the charging port died, and I was trying to get it repaired, and the repair costs were almost a half or almost 60% of a brand new laptop. So I'm like, stuff it, I'll just get a new laptop. And I'm like, well, since it's a couple of months, Black Friday will be here, I'll get a good bargain. So, what was the first thing I did? Basically, I went uh to Chat GPT, Gemini, Perplexity, Claude, all four of them, and I put in the same prompt. Uh, and this is a neat little hack is if you're doing a little bit of deep research or you want to try to bounce back ideas, use all three, four systems, whichever you have access to, and use the same prompt, and it will give you different answers, and then you can submit that. So that's a little hack to start away with. Uh, but what I did was I give it my details going, this is a laptop I'm looking for, it must have an HDMI. I'm looking for this, I'm looking for that. Uh, this is roughly my budget. Tell me what laptops I should buy. And basically, all of them create a list of three or four of them to buy, uh, the explanations and things like that. And lo and behold, most of them had a link for JB Hi-Fi. Uh, some of them had links for Harvey Norman, some of them had links for PLE computers as well. Uh, there wasn't much for good guys or other places, but this is where JB Hi-Fi kind of ranked everywhere. Officeworks was another one that ranked as well, but like there was varying. So, same question, all of them had different answers. So then what I went, I looked up myself, I went to back to Google search and actually searched for stuff because I wanted more details and multiple options, I wanted to dive deeper. So, this is where people are saying, oh, Google's dead. And I'll go, no, it will have a place, but the share of it is going to be reduced. So when people want to go diving deeper, they will still go back to Google because it gives you multiple options. Whereas AI gives you a single option in some sense, unless you ask for it. And if you want to dive deeper, it actually is you know less efficient because with Google you have 20 tabs you can open up and then you can view them quickly. Whereas when you do that in AI, it will give you a chat, then it will give you another thing, it will give you another thing, and you're waiting. So it's changing in that way. Uh, and then what I did was let read up all my details, went into the store and had a chat with a human being. So the humans are not going to be, you know, removed either. Uh, if everyone's going, I want to run a business that runs everything by itself. Well, if you're gonna if you humans are buying, they want to talk to human beings as well. So we're not being replaced, we're just going, this is our different tools. And then based on all that information, I was able to find something completely different because when the other person said, Well, this is in stock, the others are not. So reality is, and I ended up buying a good product, and then I was also able to you know price match it, so I got a even a bit more better discount. So AI would not have done that for me if I just bought it directly. So a mixture of everything, uh, and that's how people are starting to use it. People are you know looking for AI to get answers. So if they just want one answer, they're going to AI. If they want multiple, they'll still use Google search and other search uh with it. So now it depends how on your business. What are you that one answer, or are you part of that multiple answers? And uh most of the time it's a hybrid of an option for most businesses.

John:

So, how do I know if my business is going to come up in in an AI search? So if somebody goes to um, well, any of the four big ones and searches for help for business ready for sale or whatever, what can I do to make sure that I come up? I want to be the JB Hi-Fi, if you like.

Jenish:

Yeah, so there's different aspects of uh what they're what everyone's terming uh giving a term is like AI SEO or AI EO or AIO. Uh basically it goes AI search engine optimization or AI optimization or AI engine optimization. So whenever the industry lands on their final terms with it, uh that will be what will be known as. But what you know, people go, oh, everything you did with Google search uh goes away. Well, no, and that's not the case. Whatever you did to rank up on Google search still matters, still it's the same thing. So the first thing is your keywords. So you want to know what do you want to be ranked for, right? So if I'm looking for what laptop to buy under 1,500 bucks, maybe if I had an article on my website that specifically looks for that, then it becomes really good. So what I mean by that is actually you know longer questions, because that's what people are typing in uh AI versus uh Google, right? In Google you had maybe five to ten words max, whereas in AI you're having, at least if you're prompting well, then your prompt should be a paragraph or two minimum. So that means you're giving it more context. So with that more context, your search, whatever you're doing, whatever content you're creating, needs to kind of encapsulate that. So this is where previously people were targeting short-term as well as long-term, uh long uh long tail. And now it will be if you want to do AI really well, then you will have to focus a lot more on the long tail uh versus the short tail keywords. Because you know, if I just type in AI SEO, I don't know, I can mean anything. But if I go, I'm a plumbing business, uh, I run a 10-man operation, we are based in this particular area, and this is what we want. So it will be tailored to that. Now, if I was an SEO agency and I typed in going SE AI SEO for plumbing agencies built in this area, you will be damn sure that you will be you have high chances to rank them. So the first is content, but content targeted towards long tail. Uh, then the second aspect of the AI SEO is citations. Uh so same thing previously, they were called backlinks. Uh, so if people refer to your article or your content or your website from other places, uh, then they were highly important for Google. So that gave that signal to Google that this was valid. So it's like, you know, if 100 friends of yours tell that this guy's really great, then you've been vouched for. Whereas if only one person says, then you go, well, they might not have that much credit. So similar to that, is your citations, your backlinks will matter. And with currently, what's happening is AI search and stuff are treating news articles or news websites uh higher. So this is current. Now, this might stop within next six months to 12 months. So if you have been quoted in the media, if it's been cited, have a higher chance of coming up into AI search results. So, but you know, even getting other backlinks and other quotes from other places still matters. And you know, you can game the system, but if your content or if your product's not good enough, then you'll still lose that. So obviously that matters. That's you know, that's a given without all of this. So your product, your whatever what you're selling, and needs to be really good, you have to be great, and all this comes into that. So the first we covered was content with long tail. Uh, then the second was citations or backlinks. Uh, and currently the news and media sites are working really well. Uh, so a lot of people are trying to gain that. Uh, but if you have a genuine press release and things like that, then it's really good to get that. So, how do you get that PR stuff? Uh and the basic foundation of this is what is termed into SEO called ET, so E A T. Uh and that stands for experience, expertise, authority, and trustworthiness. So, what is what is your experience, right? So, why would I come to John? So, John has all these years of experience being a business broker, he's done it, he's helped a lot of businesses, so there's an experience aspect of it. Then expertise going, well, if he's done it, he's gone through the trenches, there's that expertise that comes with you doing that work. Uh, now if John moved to a completely different country, then that experience and expertise obviously would get a different hit, right? So, if there was an equivalent of John in say Malaysia or Singapore, but who had that local experience and expertise, who would you normally go with? So that's kind of that matters. So the experience, expertise, and then authoritativeness and trustworthiness. So, like if you're not creating content, uh, if people are not leaving reviews, if there's no signals for people to go, this person's actually worth it, let me get to stuff from them, then and that's what Google looks for, as well as you know, everyone, Chat GPT, Gemini, everything. So it's all built on the same foundations of SEO. Uh, and but there's some hacks and stuff that might work in the short term, but it still matters. Now, the biggest issue with AI SEO is if you put in something, same prompt, and I put in the same prompt, the search and the AI tool has your memory or has your background, so it will give you something else, and my my background, it will give me something else. And so it's like the consistent outcomes that you normally expect are not there. So it's now a matter of going, we'll continue doing what works, providing value, and then it's like it you leave it up to it going, yes, if it does it, great, if not, we continue providing this. So and this is where it's like if you continue providing great value and being helpful, you will be there, and if people will start recommending.

John:

Is that the trust part of EEAT?

Jenish:

Yes, so that's the trust part and authority because it's the same signals that Google looks for, right? So when someone goes to your website, how long do they stay on the website for? Uh, or how many reviews does your product have? So all that kind of becomes then, you know, till now Google's never been open with its algorithm going, but people have gone, if we do this, this happens, if we do this, this happens. So with Google, the thing was if you did all that, then certain keywords, you would be at the top, and then that would stay there if you were continued doing that for those keywords, uh, for everyone, almost everyone. But with AI, it's gonna change. So you the results will matter differently. So if someone goes, we will rank you number one in AI, I would call BAS on that. Uh so if you're looking for a search engine marketing optimization, and again, I don't sell SEO stuff, um, but if you're looking, just have an open discussion. And if they're not telling you all this, then maybe find someone else.

John:

Yeah, yeah. So you've got to cover both camps now. And um and it's interesting what you said about the AI gets to know you because I use Chat GPT and I put all my information in there, and because my wife and I are going off on a nice long holiday shortly, I created a custom GPT as our trop trip advisor and um put in all the things I like and all the things my wife likes and stuff. And so when I'm searching for for example, for a restaurant for Christmas Day dinner, then it takes into account the fact that I don't eat um seafood if it crawls or sticks to rocks, you know. I eat fish, but not if it crawls or sticks to rocks and stuff like that. So it it it yeah, it customizes the search based on what it knows about myself and my wife. So yeah, that's interesting, isn't it? Because it's gonna come up with a different answer for everybody.

Jenish:

This is where, so you know, when it's looking for a restaurant, it will still go through the same factors. It will go the location, the reviews of that restaurant, potentially menu. So, you know, a lot of people don't even have their menu items on their Google My Google Business page. So you go, yeah, if I don't have uh all these details, then how is the AI gonna recommend me? So it's like again, content is not just blog articles and podcasts, but content is on your about page, it's on your Google My Business profile. Uh it's when you start posting because I don't know if you know, but now Instagram's made its posts searchable. Uh even TikTok's posts are searchable as well. So they start popping up on Google's search. Search results. But that also means when AI is looking for it and searching, uh, they are all searchable as well. So that means all of that content that you create becomes searchable. So that means when you're thinking of what people actually searching for, then that's what you want to do. Now, where are you going for your holiday?

John:

Oh, we're going to about five different countries. So um but we're spending a week to start with in in Hawaii.

Jenish:

Yeah. So that's on a cruise, right?

John:

No, no, the cruise comes later. No. But but with the cruise again, our travel advisor's been pretty good because we're going to be stopping off at Central American countries and Peru and stuff like that. So I I got it to tell me what the um what what the food was in each of those locations, what to expect and things like that. Um I mean it's it's just a a really good personalized search as opposed to having to wade through half a dozen different websites to get the information. So it's a time save for me.

Jenish:

And that's the whole aspect of AI is going process improvement. So if you think of it as like where am I spending my time, how can I optimize that? And how can AI help me to do that? So in my business, that's where you want. And the reason I asked where you're going is going if those cruise liners or those people who made content or those seafood restaurants went, you know, if you're this kind of a person, these are the items we have on our menu that we recommend. And it's very, very specific. So what you just said, if it crawls or if it sticks on a rock, we don't I don't eat it. So if someone made a video or someone made even a short, like a moon-minute video of one of those restaurants, I bet your bottom dollar is like they would be ranking there because they've specifically targeted that. So now it's like the ocean becomes very wide because now it's very specific, targeted long-tail keywords that people are going to look for.

John:

So content is king, eh?

Jenish:

Content is king, content will always be king, but now it's like you know, specific questions, and how what would your customers be asking very specifically? And how detailed can you actually go? Because what happens is previously you were aiming for the masses, right? So when it was SEO, you're going uh best business broker in Perth. So that would be the keyword or something like that. But now it would be best business broker for hospitality businesses in Southwest that has experience of at least five or ten years.

John:

Yeah.

Jenish:

Normally you wouldn't have done that previously because it wasn't the way people searched. But now you will have to do that because that's how people search is going to change with AI, and that's how you get ahead. And now that means you know, when the person comes to you, they've already been pre-sold in some sense.

John:

Yeah, yeah. So frequently asked questions on your website then is a good thing to do.

Jenish:

Yeah, definitely. Frequently asked questions. Uh is one big thing, is how we work, what we do. So getting into more details of your business process of what needs to happen, and then your case studies, how you've helped other businesses and describing their pain, uh, more importantly, as well. So, you know, what's their pain? How have we helped them solve? What are different results that you've achieved? So all that starts becoming, and that needs that you're sharing it not only in text, but maybe in audio, maybe in video, and AI can help you convert from one media to another quite easily and repurpose as well. So you don't have to hire a lot of people to do that, but you can build agents and systems to do that for you.

John:

Wow. Okay. So that gets us into we've talked about how to get found, and you've started now to talk about how to automate. So what are some of the where should a business owner start? What are the easiest things if you like to start automating?

Jenish:

So it depends on the business. Now, this is where very lawyer, every answer it depends, right? So the reason I say depends is different businesses are in different aspects and different areas. Some might be struggling with getting leads, uh, some might be struggling with their operations. You know, they might have lots of customers banging their door, but they can't handle and manage. Some might be struggling with their customer service, or some might be struggling with their support processes from accounting to legal to IT side of things. Now, all businesses normally go through these four phases at one time. So you can't you will never have 100% perfect in everything. So, what normally I go is identify which phase is currently being the challenge and then start looking at that. So, for example, if it's sales and marketing, then you could start automating your social media stuff from a particular type of content. So I've helped uh uh you know a mentor of mine and is really good, uh Ron Gibson. Uh so he used to create articles uh every week. So he would write two or three pages, or sometimes five or ten pages, articles every week, but he never posted on LinkedIn. So what I did was took that content, converted it into an automation, and every week it takes one article, creates five posts, creates five images with it, and goes to him for review. He looks at it and then goes, Yes, that's in my voice, that's in my tone, uh, it makes sense. And the other day, literally, one of his uh LinkedIn posts that was automated got over, I think, uh 15 to 20 comments, as well as almost like almost 100 plus likes. Now that is kind of mixed, and this is rare on normal posts on LinkedIn, but this is where it's kind of mixing his authenticity with AI to actually do better. I'm not saying all of his posts do that, but that gives him more visibility, that gives him that authority, gives him the trust as well. So people then go, oh, this is what he talks about. So even if people don't like or comment on your social media, but they see it, and that gives you that visibility and trust that people go, okay, I know what this person's talking about. I want to do business. I'm uh that's one step closer just because they've seen your content. So a lot of people previously were chasing likes and comments. Now the role of social media has changed, is going people, especially if you're doing B2B. So if people I'm in B2B, then they go, I know that person, I see what they're talking about, I think I like that, let's continue the conversation. So it might be that stop step of should I talk to this person or not talk to this person? And that's what the content does for you. So that's one, uh, then onboarding automation. So I help a lot of businesses with that. So if you're getting a new client, you're normally going, can you send me this documents? Give the can we upload this? Can we do that? So it's like all the process almost is the same if you're selling one different the same type of service. If you have different products, different, it's different for each, but you can onboard automatically as well. So I helped a client do due diligence automation. So where they have to do due diligence for all their uh clients, and this is high deal worth, and they were sending out 100 questions on an Excel spreadsheet, and they were sending out a shared folder link because that's what they knew, right? So that's and that's worked for them in the past. Um and that's okay. So this I like you laugh, but this is where it's like I go, it's okay for you to have shitty processes because you've been solve solving other parts of your business. But when you've solved that part, then you're starting thinking of automating, then start with where your current problems are. So we convert it into three different beautiful forms. Uh as soon as the form gets filled, you know, the automation takes over, uh, sends all the it creates all the folders in the SharePoint, it renames the files, saves them in the appropriate folders, sends them an email going, all this is done within the space of you know a minute. Previously, their ops manager would have to go through all this review it manually, rename stuff, uh, and then chase them up because they didn't save those folders or they didn't save it right. So it's like back and forth. So that in itself has not only created a great customer experience, uh, but also save time to the ops manager. So that's in terms of, you know, if you're talking about operations, then if you're talking about customer service, one of the things is like with e-commerce is email triage responses. Normally you go, these are the questions I get. So you can build an automation where the initial query is categorized by an automation and go, okay, here is this person is asking about a refund, or is asking about a shipping thing, or is asking what is in my knowledge base, can I answer that automatically, or I need to escalate that? And normally you can save just by that. So, like recently experienced something amazing from another service provider, and that's what they've done. So I send in a support email and I got an instant reply within like 30 seconds, and that solved 80% of my query. And then they say this is an AI response. But if you still want to talk to someone, uh human being, send something talk to a support team member, and I'll pass it on. So that's a great customer experience because my query was resolved at 80%, and then I still followed up with a human being. So it's not saying you remove them, but now you create better customer experience. So that's like, and you'll see a lot of that happening in uh customer side of things, and then the fourth one is operations of support and things like that. So you can get AI to do your receipts management or tagging based on whatever. So, like, there is a lot of that as well, uh, in terms of law side and things like that. But you will still need human beings. This is where it's like the initial part can be done by AI, and then the later part gets done by the humans uh who can oversee it, who can do that. But it's where figure out what your current challenges are, and then the second question I go is what are your new opportunities? So, like that social media thing I shared was you know, Ron wasn't doing that at all. So for him, that's new.

John:

Yeah.

Jenish:

So we're creating a new process, whereas the due diligence stuff I shared was an old process, so it was a challenge for them. So it's like that's kind of how you look at with that lens.

John:

Yeah. And asking the question, what's the problem? Yes. That's um Charlie Gunning, I know a lot of people in Perth know. Um, very, very smart guy and entrepreneurial. Um so he worked for a time for a government department giving out what do you call grants to startups and things like that. And I said, when you when you're interviewing a startup to see if they are eligible for a grant and things like that, what's the first thing you ask them? And he said, I ask them, what's the problem you solve? Because yeah, you know, it's just and I use that now with when I'm working with clients. If they tell us tell me about the business, I say, What's what's the problem you solve? Who do you solve it for? But it and so it's the same thing with AI when you're looking at your business. What are my problems? Where's the biggest issue? Um, and let's start there. And that uh obviously is where you start with people when you're talking to prospects and clients. So yeah, that's great. And then you can work on opportunities and things like that. One that's coming up uh came up with a client a few days ago. He said he was looking at what one of his challenges is that um if if people don't answer, if if people make an inquiry of his business and he doesn't respond very quickly, he loses them because it's a fairly competitive um uh industry. I've this is in home inspections, you know. So somebody needs a home inspection done. If they make an inquiry and they get don't get a quick response, they're gone on to somebody else and bang, they've gone. And so it becomes a problem at weekends and times like that when the phone's not being manned. But if you can automate it and give the person a response, yeah, no, you've got a chance of keeping them and converting them.

Jenish:

It's fortunate, unfortunate aspect, right? So we as human beings are now going, we need everything instantly, we need it now. So previously, you know, before Amazon and other stuff, if you had international shipping within 30 days, you'd be like, whoa, that's really great. Then it became 14 days, and then it's like, no, no, international shipping even has to be seven. Now it's like you need to get my order within 24 hours. That's that's over in Western countries, like in uh basically in India and other places, and when I was traveling in China, you could order something on an app and get it delivered within 15 to 30 minutes. So that's the speed where people you know expect because now that's what everyone else is providing. That means business isn't so that building inspector needs to do that. So one of the persons uh that I know, and this is someone people can try. So the Wembley Hotel uh in Perth has an AI receptionist. So what they what and this is not like you know, talk of the future, this is current. So if you call up the Wembley Hotel, you will talk to Sadie, who is their AI receptionist. And basically, when I was talking to so I didn't help them directly, but I run my workshops from there, and I know the owner of Kane as well. And one of the things they were going is like the challenge they faced was their staff was busy serving customers within the hotel. So when someone rang and they were not looked after, then they would run away. So and that meant either they would have to hire someone full-time for um answering the phone calls. Now, if someone doesn't recall, what does this person do? So if they get busy with another customer they miss it, that means they have to be there. Uh so they're paying for stuff when they're not being there. So then they implemented this AI phone system, and they're like, it's been great because it does the initial triage and it will tell you if it can't answer, going, Do you want me to pass it to your uh team member? Do you want to uh you know, can I help you with this option or can I help you with that option? So that way, like you will see voice AI and this more frequent, and most of the times going forward from 2026, 2027, most of us will be talking to some form of AI phone receptionist in some shape or form.

John:

Yeah, that's incredible. I know I know I've seen apps advertised for hospitality business, same thing. People are busy making coffees and making sandwiches or serving customers and the phone's ringing. I mean, I get annoyed when I'm in the in a shop or a queue and they stop serving you to answer the phone or something like that. I mean, yeah, it solves that problem.

Jenish:

So I know there's still it's experimental. There's a website called Sesame, uh, Sesame Voice and stuff. If someone wants to look it up and they can try uh their two voice agents, so they're still building, it's not available publicly. But if you want to practice of what conversations will look like, and this is very semantic, so it takes it another level than the Chat GPT voice. Uh and it responds very human-like, it responds in a very good way that you go, you would be able to tell it's would be hard for you to tell the difference if you didn't know it was AI.

John:

Yeah.

Jenish:

Uh so they're still building on the tech, but other tech is still available. And I do help businesses implement this kind of you know, voice uh AI systems because what it can then do is like it can take bookings for you, it can then actually put it in your CRM, it can put the details in your calendar, uh, send them a notification if you have your SMS stuff uh linked, it can send them confirmations. And then what else you can do is maybe you might be going, someone's booked a uh form on your website, and you need to schedule an appointment with them for a quote or something like that. So you can create an automated outbound calling because now they've given you permission. So you go, that person's job, that AI's job, is actually to call that person going, when are you available? We have this availability, can we book you in? So those kind of things are possible right now. It needs a bit more of obviously connecting the dots with your systems. Uh, but that if you think of it, even if it costs you four or five grand to set it up, it pays you dividends 10, 20x just within a year. So if I was to tell you, going, you can, you know, 10x your stock investment, everyone will jump at it. But when I tell people going, I'll 10x your time investment, people go, oh, I don't think that's enough. So it's an interesting conversation.

John:

Well, time is money, and I mean what we're talking about is freeing up the business owner from the day-to-day in the business so they can focus on working on the business, scaling the business up, and making it saleable. And even if down the track they don't want to sell it because it is running well without them and producing good profitable income. I mean, that's the ideal situation. It's about giving the owner the choices and the options of keeping the business, or it then becomes very saleable if if it's automated and not relying on the business owner, because a buyer's going to look at it and say, What am I going to have to do when I've got that business. And if a lot of it's running automatically and running on good systems, then it's a very attractive purchase. Yeah.

Jenish:

And so I would disagree with your time is money statement because I think time is more important than money. And this is where, you know, say if you were doing if you your hourly rate was 200 or 300 bucks an hour, and if you did an activity that was $50 an hour, you've just lost it. But if you talk, you know, you save that one hour and spent with someone and had a deal that closed for 100 grand, then was it still worth 200 or 500 bucks an hour? Or was it worth the hundred grand? So it's like when you free up time, it opens up exponential value that and that opportunity and it's that opportunity cost that is you know hard to measure till you actually use it in that sense. So yeah time is more important than money and more valuable than money. And it's the one thing no one knows you know how much they've got left.

John:

Yeah I've seen you you use that obviously in some of the workshops that you've done for my clients and we've done together but yeah how much time have you got left? Yeah we know absolutely that's why we're going off on a big holiday shortly do it do it while we can take taking a year off yeah I mean that's brilliant.

Jenish:

You know and that was one of the realizations I had during that travel is like you know going to places like Cambodia Vietnam Japan where the war in fair you know war happened and the people living there didn't have a choice it was not of their making and today they were living a normal life the next day it was completely thrown away and completely different. So you go if you knew that was going to happen how would you do this things differently you don't know what the future holds uh so you want to live going I want to do this I want to try this let's do it yeah that's a big big topic could be another another two three hours on just that yeah yeah I've got um I'm meeting up with a speaker who's probably going to present to the my boat group my business owners taking action group next friday and it's very much about that it's about living you know we work to live not live to work hopefully and um sometimes business owners get so so involved in the business and it becomes a treadmill and they can't get off because they're reliant on every dollar that comes in to keep feeding them and they have to be there because the business is built around them.

John:

And so yeah exact okay now's a good time to talk about our freedom team. So myself yourself and Nicola Depiazzi the systemologist. I tell people you need to systemize and automate and get yourself out of the business and Nicola tells them how to do the systems and you tell them how to do the automation and and free up time and all of that. So a lot of synergy with what the three of us do. But it's all about getting the business owner to help them have a life but we won't go down that line anymore. Anything else you want to point out?

Jenish:

I have a quick question for you it is what has been the biggest time saving when you've implemented AI or what was that use case where you go I saved X amount of time and reinvested that in my business and that potentially paid me X return. I remember I used to host a podcast back in 2014.

John:

Ah, you were the question asker, um it's interesting definitely uh social media creating social media posts doing the research there's a lot of things actually and the intro to this podcast and the outro I confess are AI produced. I put information about yourself, it knows a lot of information about me and my business already and said like give me an intro and an outro for the podcast with Jenish and um and it did it in a minute and I would typically have sat and spent an hour or more trying to come up with that and it wouldn't have been as good. And that's time that I can get on and do other things and call clients and um have my coaching sessions with clients and so definitely doing research and coming up with ideas it saved me a ton of time. There's um a another business opportunity I'm working on as well and it not only gave me some good ideas and data for research that I would have spent ages trying to get but then it even came up with well if you want to go down this path you'll need a landing page here's an outline for a landing page and all of that. So it's literally saving me hours and hours of work and it's moving me forward faster and so I'm progressing my business and developing things a whole lot quicker. Does that sort of answer the question?

Jenish:

Yeah and definitely and this is where it's like I think sometimes when people go they've started been using AI for a bit they start forgetting is how much of help it has been so far. So then it becomes natural then they go okay but then they go if it's done that when you've just started you know the next aspect where I can recommend you is going how about you automate your podcast you could automate once you've recorded it it can chunk it for you it can post it on your social media it can recreate images from it and other things right so you can build those kind of automations right now. And basically once you publish a podcast it all happens and schedules out whether it's uh in seven days or whether it's in a month or two months because you might want to revisit different episodes down the track as well. So you could set it up for a whole year's worth of scheduled content going post this episode in two months' time in four months time and then keep bringing back because a lot of podcast hosts what they do is they create content they promote it within that week two weeks and then they're on to the next one and then they forget about marketing and basically all the others are sitting and gathering dust so yeah I'm guilty up on that I I've been there so I understand the pain.

John:

Yep I it's already lined up to give me the um the social media post to promote this podcast and um I will get it to give me some what do you call them sound bites and things that I can use and things like that as well. So I'm getting there slowly but I'm getting there quicker with AI shall we say but with I mean that when we're talking a lot of B2B businesses and stuff like that. I mean a lot of business owners bricks and mortar type business owners will say that oh yeah well that's all fine for you know content creators um people that are doing B2B type businesses and providing services but but it's not for me with my manufacturing business or my retail business. I mean what do you say to them?

Jenish:

If anyone's doing work with a laptop yeah I can help very simple so if anyone is using computer as part of their work uh it will help or your mobile phone even tradies you know when answering questions when looking up stuff uh if you want to automate processes like everyone has customer onboarding uh you are fine you are getting a customer you are finishing up a project project management uh even simple things as recording your discovery calls you know where we're currently chatting right now zoom will give you a transcript afterwards you can dump that transcript into AI and going can you create 20 social media posts so same thing going you can get that but the other aspect B2B business owners can do is think strategically with AI and thinking with AI becomes really great because AI can take up different roles and I teach this as part of my prompting mastery workshop as well and then next year I'm I'm gonna have specific strategic thinking with AI workshops and it's going how do you actually think with AI so email writing document research they are just you know first or level one and level two activities but when you start going how do I think with it how do I clarify that that takes you to another level and till now when I've tried this activity most workshop participants are going uh the comment I normally get is like wow that's a really interesting question I never thought of and AI is asked that because of the context. So when they want to grow and develop so forget about automation just to actually build become better at what you do AI can help you with that as well. And yeah so there's a lot more and that could be another episode called strategic thinking where they are it it does ask good questions I must admit yes quite often but this is when you put it properly all right so when you prompt it correctly and when you actually give it enough in context then so it's like you need to learn how to prompt as well. Because a lot of people go yeah I know how to prompt and like show me your prompts then I'll tell you if you know how to prompt.

John:

Right. So you run prompting workshops?

Jenish:

Yes so prompt yeah prompting mastery uh as well as uh like copilot and chat GPT mastery and things like that. So education wise uh because that's where it starts and then going okay automation services so going build your automations for you or teach you how to build automations and then next year I'm planning to launch an AI Titans accelerator community where people can actually join the community and ask questions because things are changing very very quickly so it's quite hard to keep up with it. So then you go how can I do this and learn from others and going and that's that authority and trustworthiness as well going let me look into it for you and then give you the going distilled version going this is how it matters and this is probably what it doesn't matter.

John:

Fantastic so if people want to find you contact you find out when your workshops are on how can they do that?

Jenish:

Best is on LinkedIn at the moment or they can shoot me an email so on LinkedIn if they search for Janish Pandya and assume with the show notes you'll have my LinkedIn as well so they can come to the show notes. And then if they want to email me it's janishj at ai titans dot co uh so the C O stands for community courses collective in that sense uh but that's where it is and yeah if not just uh reach out to John and John can send you my details.

John:

Yes contact me and I or his or his AI agent would uh and you've got to work out which whether it's me or my agent and of course then there's the Freedom team workshops as well where the three of us um are going to be running some workshops in the new year or next year 2026. So and if you go to businessreadyforsale and go to workshops on there then you can find out when that's happening and at the moment we're running waiting lists um to get people to register for the workshops in 2026. Fantastic Jenish any anything else you want to to say before I wind up?

Jenish:

So my normal thing in my workshops and stuff is you need to take action right so like the first thing is you increase your know-how uh so that you get your knowledge the second thing is you realize how that knowledge applies to you how you can make a difference with it and then you need to act now people get stuck normally at the knowledge and realization stage and don't act. So if you've heard this uh podcast for at least you know 40 minutes an hour long uh and you don't do anything about it then it's gonna go to waste so act on it take action as small of an action as possible and you know if you're struggling with that feel free to reach out happy to help with it as well so but please act on what you've learned uh and start implementing or start doing something with it so become a business owner taking action and that was a good segue to John

John:

A great segue into my community um business owner community business owners taking action because yes nothing happens until there's action so good point and I really uh sort of related to that EE A T thing that you talked about the trust and the experience expertise and authority and trust and I'm gonna start looking at my content and everything I've there's I've already got things in my head now and things I've written down as a result of our conversation that I'm gonna be doing on that front because I think that's that's critical as well. So okay Jenish thank you very much I'm going to to wind up now and then let AI help me then do the finishing off of the podcast. So it's been a great conversation and you know hopefully we can help some business owners free up their time from repetitive tasks and firefighting and and for being the center of their business because again if a business relies on you then you're the bottleneck and it's not gonna sell. So you can contact Jenish on LinkedIn or contact me. Check out the show notes and if this episode has sparked something for you then don't let it fade as Jenish said take action start with one task and look at some things that you can automate in your business things and systems that you can document and one part of the your business that you can get off your plate and you'll find as you start to free up your time then you find more things that you can do to free up even more time it becomes a um a snowball effect and the business hopefully then will become ready for sale so thanks for listening to Business Ready for Sale. If you've enjoyed the episode subscribe leave a review share it with other business owners that need to hear it and until next time keep working on your business not in it. So for me John Denton it's bye for now. Bye Jenish and thank you.

Jenish:

Thanks John for having me appreciate it